Media Prerequisites and Personnel: Television and Newspaper Differences in Hiring Strategies

This study examines whether, as competition for readers and viewers increases among news producers, media organizations are focusing on hiring individuals whose talents most reflect the specific communication strengths and style of a particular medium, or whether news executives still seek more traditional journalistic skills in applicants. The study also examined differences in the types of application materials news executives require applicants to submit, and compared those responses to what recently hired employees reported being asked to submit by their employers.